This California vintage crate label features a bright multi-faced crystal or diamond in the upper left corner and measures 13” Wide x 4” High. The lithographed artwork is by Schmidt Litho of Fresno, California. The label dates to the 1940s and the grapes were picked, packed, and shipped by Reedley Grape Growers of Reedley, California.

Reedley is located in the central San Joaquin Valley portion of California, about 25 miles southeast of Fresno.  Lying between the coastal mountain ranges and the Sierra Nevada Mountains, the valley’s rich, fertile soil produces some of the world’s most intensive agricultural production. Since the 1940s, Reedley has been known as the Fruit Basket of the World because it leads the nation in the shipment of fresh fruit. Lately, the area has also become known for its exceptional recreational amenities including sandy beaches and water sports, numerous city parks, redwoods, and mountain streams.